Mad (edited to say "and James Woods"), I have to disagree.
Anti-extremist angle is what gets people's attention in Russia. It is a hot button along the lines of their Chechen problem. Let the few dubs cry persecution all day long, but for the public at large the extremist label would stick much better as a deterrent. Not to mention that the way it started (the JW anti-government brochure) is indeed an extremist approach.
I am sorry but you can't call the current government a return of a Stalinist regime (in so many words) and expect to be dealt with through an educational campaign....
-Yan